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Samir Khan
Samir Khan 16 Mar 2019
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Facebook Lead Ads Tutorial - How to Create Facebook Lead Forms and Lead Generation Campaigns

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Check out our Facebook Lead Ads Tutorial for 2018. If you are interested in Facebook Lead Forms and Facebook Lead Generation Campaigns, our tutorial, tips, and strategies will help you get started. You will learn how to create Facebook lead ads after watching our video. You can run lead generation campaigns on Facebook and Instagram so you can drive leads for your business.

Helpful URLs:

Facebook Lead Ads Help Page: https://www.facebook.com/busin....ess/help/14628763073

Facebook Lead Ads Homepage: https://www.facebook.com/busin....ess/learn/facebook-c

Facebook Lead Ads Terms of Service: https://www.facebook.com/ads/leadgen/tos

Facebook Lead Ads Example: https://www.facebook.com/busin....ess/news/lead-ads-la

Facebook Lead Ads CRM Integrations: https://www.facebook.com/busin....ess/help/90890204249

Video Description:

When you are getting started with Facebook Lead Ads, the first thing you need to do is accept the Facebook Lead Generation terms of service. Since you will be collecting information, you need to accept their terms so they know how you use information. All you need to do is read through it and click accept so they let you publish your ads on Facebook.

We will be targeting three different audiences in our campaign. Our three audiences are lookalike audiences based off of our website visitors, email list, and page likes. We start by going to the Audiences section of the Asset Library. We love creating and managing all of our Custom, Lookalike, and Saved Audiences in the Asset Library.

We start by creating our campaign and you need to select Lead Generation under the Consideration portion. Then, you can name your campaign, select whether or not you want to split-test, and set a campaign spending limit if you'd like.

We will create 3 different ad sets targeting 3 different audiences. We went over the audiences earlier but you want to test different audiences to see what will perform best for your campaign. There are 3 placements where you can run your ads, the Facebook Newsfeed on desktop and mobile devices, Facebook Instant Articles, and the Instagram Newsfeed. You can't run your lead form ads in the other placements. You will of course be optimizing your bids for leads and we prefer to use Automatic Bidding from Facebook because they will optimize to drive you more lead form fills.

There are different options when it comes to budgets and how much your Facebook lead ads cost. As always, you have a ton of control over your daily costs for the entire campaign and each ad set. We prefer to keep the ad sets at the same budgets so we can optimize them as we go. Our ultimate goal is to keep improving our campaigns over time.

Once we have our 3 different Facebook lead generation ad sets ready, we can create ads. You have a choice between using single image ads, carousel ads, video ads, and slideshow ads. We prefer to use single image ads for this example but you should A/B test your lead form ads to keep optimizing your budget.

Once you upload your ads, write your ad copy, and set-up your call-to-action, we move on to creating the form. There are a lot of options when it comes to Facebook lead forms. You can choose from Higher Intent or More Volume Form types, which depends on your advertising goals. Higher Intent Lead Forms will require people to complete a double opt-in. You can then create your lead form introduction, upload an image for the lead form or choose to use the ad creative, and create the questions and fields for your lead form that you want to collect from potential customers.

You will need to link to your Privacy Policy and you have the option of using a Custom Disclaimer. After people complete the form, you can create a custom thank you screen for your lead form. You can link to your website or another social media page to get people to keep engaging with your business.

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