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Samir Khan
Samir Khan 04 Mar 2019
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Advanced Flash Animation - Made Simple! (Tutorial)
16 Mar 2019
Advanced Flash Animation - Made Simple! (Tutorial)
Samir Khan · 105 Views

The Best Logos Ever Designed Are Simple Not Interesting & Not Overworked

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Why Designers Should Strive To Make Designs Simpler vs. More "Interesting". Make your logo simpler, more legible and timeless vs. trying to be clever. The best logos in the world are often the simplest: Nike, Apple, Google, B&O, Levi's, FedEx, CBS, UPS, Warner, Girl Scouts, ABC, United Airlines, American Airlines, and IBM to name a few. They often use very common typefaces like Helvetica or Futura and refrain from over embellishment. Still don't believe us? Look at some of the most expensive luxury brands and study their logo.

In his newest book, Blair Enns talks about the value of logo design isn't based on hours worked, or even the perceived quality of the design. To illustrate the point, he states, the Nike logo was designed for $100 while the Pepsi logo was $1 million. Is the million dollar logo better than the $100 logo? Is it worth 100,000 times more?

Designers often mistake the effort or cleverness of a logo as the hallmark of value. It is not. Furthermore, Michael Bierut says too much is made of a logo. A logo is only a very small aspect of the brand. It's not the whole story just the opening paragraph of a long story.

Jijibaba logo designed by Astrid Starvo, Atlas
http://www.astridstavro.com

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Up next

Advanced Flash Animation - Made Simple! (Tutorial)
16 Mar 2019
Advanced Flash Animation - Made Simple! (Tutorial)
Samir Khan · 105 Views